Marketing Psychology Reports

Complete Directory of 250 Psychological Principles for Marketers

Welcome to the Marketing Psychology Reports Directory! This comprehensive collection covers 250 of the most powerful psychological principles used in marketing and persuasion. Each report includes a clear definition, explanation of how it works, expert quotes, and 10 actionable tips you can implement immediately in your marketing campaigns.

📊 Collection Overview

250 Psychological Principles | Evidence-Based Strategies | 2,500+ Practical Tips

Cognitive Biases & Decision Making

Anchoring Bias

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Social Proof

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Authority Bias

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Reciprocity

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Commitment Bias

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Consistency Principle

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Loss Aversion

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Fear of Missing Out (FOMO)

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Bandwagon Effect

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Confirmation Bias

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Availability Heuristic

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Framing Effect

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Decoy Effect

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Contrast Principle

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Price Anchoring

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Endowment Effect

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Status Quo Bias

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Choice Overload

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Paradox of Choice

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Default Bias

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Halo Effect

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Horn Effect

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Mere Exposure Effect

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Cognitive Dissonance

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Emotional & Psychological Triggers

Emotional Triggering

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Pain Point Amplification

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Pleasure Principle

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Anticipation Bias

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Variable Reward

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Dopamine Loop

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Intermittent Reinforcement

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Gamification

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Curiosity Gap

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Pattern Interruption

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Narrative Transportation

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Emotional Contagion

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Emotional Mirroring

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Emotional Contrast

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Emotional Branding

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Emotional Peaks

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Surprise Effect

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Emotional Recall

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Emotional Urgency

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Emotional Hook

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Emotional Stickiness

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Emotional Funnel

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Identity & Social Influence

Identity Marketing

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Tribal Marketing

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In-Group Bias

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Out-Group Framing

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Belonging Cue

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Status Signaling

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Social Currency

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Identity Alignment

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Self-Concept Marketing

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Social Validation

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Normative Influence

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Informational Influence

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Consensus Bias

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Crowd Psychology

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Herd Mentality

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Mimetic Desire

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Self-Relevance Bias

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Us-vs-Them Framing

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Social Sharing Trigger

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Pricing & Value Perception

Prestige Pricing

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Luxury Effect

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Aspirational Marketing

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Price Obfuscation

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Drip Pricing

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Incentive Framing

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Bonus Stacking

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Value Stacking

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Price-Value Gap

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Perceived Value

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Reference Pricing

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Psychological Pricing

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Charm Pricing

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Odd-Even Pricing

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Prestige Pricing

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Free-Plus-Shipping

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Zero-Price Effect

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Authority & Trust Building

Authority Signaling

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Expert Positioning

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Trust Transfer

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Credibility Heuristic

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Testimonial Bias

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Influencer Bias

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Celebrity Endorsement Effect

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Trust Signals

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Transparency Bias

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Disclosure Effect

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Authority Disclaimers

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Authenticity Cue

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Trust-Based Selling

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Scarcity & Urgency Tactics

Attention Scarcity

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Scarcity Heuristic

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Artificial Scarcity

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Time-Limited Offer

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Countdown Bias

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Flash Sale Effect

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Exclusivity Bias

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Invitation-Only Framing

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Persuasion & Influence Techniques

Micro-Commitments

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Foot-in-the-Door

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Door-in-the-Face

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Low-Ball Technique

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Bait-and-Switch

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Compliance Momentum

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Behavioral Momentum

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Patterned Persuasion

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Ethical Persuasion

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Value-Led Persuasion

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Persuasion Architecture

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Micro-Persuasion

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Persuasive Design

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Framing & Messaging

Loss Framing

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Gain Framing

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Fear-Based Marketing

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Hope-Based Marketing

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Pain-Relief Framing

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Problem-Agitation-Solution (PAS)

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Before-After-Bridge

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Moral Framing

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Ethical Positioning

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Security Framing

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Situational Framing

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Call-to-Action Framing

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Informed Consent Framing

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Empowerment Framing

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Personalization & Customization

Personalization Bias

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Customization Effect

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Ownership Language

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"My" Effect

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Conversational Marketing

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Life-Stage Targeting

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Contextual Targeting

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Branding & Sensory Marketing

Color Psychology

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Sound Symbolism

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Anthropomorphism

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Brand Personification

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Sensory Branding

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Multisensory Marketing

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Brand Loyalty Loop

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Psychological Moat

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Memory & Recall

Peak-End Rule

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Recency Bias

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Primacy Effect

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Nostalgia Marketing

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Memory Anchoring

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Trigger Events

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Cognitive Ease & User Experience

Cognitive Load Reduction

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Processing Fluency

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Simplicity Bias

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Ease-of-Use Bias

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Friction Reduction

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Cognitive Ease

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Reduced Decision Friction

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One-Click Bias

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Decision Fatigue

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Cognitive Bandwidth

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Psychological Friction

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Priming & Subconscious Influence

Subconscious Priming

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Semantic Priming

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Visual Priming

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Neuromarketing

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Eye-Tracking Bias

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Attentional Capture

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Pattern Recognition Bias

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Familiarity & Liking

Familiarity Bias

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Liking Principle

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Similarity Bias

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Relatability Bias

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Exclusivity & Elite Positioning

Insider Language

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Gatekeeping

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Elite Framing

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Secret Knowledge Appeal

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Forbidden Knowledge Effect

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Curated Choice

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Control & Choice

Illusion of Control

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Behavioral Design

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Choice Architecture

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Novelty & Disruption

Novelty Bias

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Pattern Disruption

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Shock Marketing

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Controversy Bias

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Polarization Strategy

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Values & Ethics

Virtue Signaling

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Values-Based Marketing

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Cause Marketing

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Guilt Marketing

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Shame Aversion

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Risk & Safety

Fear Appeals

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Safety Bias

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Risk Aversion

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Uncertainty Reduction

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Reassurance Language

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Storytelling & Narrative

Founder Story Effect

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Origin Story

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Backstory Bias

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Hook-Story-Offer

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Time & Future Orientation

Sunk Cost Fallacy

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Escalation of Commitment

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Temporal Discounting

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Present Bias

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Future Pacing

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Visualization Effect

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Mental Simulation

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Sales & Closing Techniques

Implied Benefits

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Suggestive Selling

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Assumptive Close

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Alternative Choice Close

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Upsell Anchoring

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Cross-Sell Priming

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Order Bump Bias

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Post-Purchase & Retention

Post-Purchase Rationalization

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Buyer's Remorse Mitigation

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Reinforcement Messaging

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Confirmation Messaging

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Relationship Marketing

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Long-Term Reciprocity

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Community Building

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Conversion & Optimization

Action Bias

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Urge Amplification

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Instant Gratification

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Delay Discounting

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Reward Substitution

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Conversion Psychology

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Behavioral Funnel

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Trial & Freemium Models

Free Trial Bias

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Trial Ownership Effect

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Freemium Psychology

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Upgrade Nudge

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Viral & Sharing

Virality Bias

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Design Patterns

Dark Patterns

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Light Patterns

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Awareness & Manipulation

Manipulation Awareness

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Education & Value

Education-First Marketing

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Vanity & Metrics

Vanity Metrics

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Attention & Economics

Attention Economics

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