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Friction Reduction in Marketing

Create a comprehensive marketing report on Friction Reduction in Marketing. Include: (1) A clear definition of what it is, (2) An explanation of how it works with psychological mechanisms in a table format, (3) A relevant quote from a popular marketer, and (4) 10 practical, actionable tips on how to use this principle in marketing campaigns. Format the report professionally with proper citations and real-world examples.

What Is It?

How It Works

Quote from a Popular Marketer

10 Tips on How to Use It in Marketing

References

  1. [1] MarketingExperiments. *Friction and Anxiety in your marketing process: defining the difference*
  2. [2] Elastic Path. *Reducing Friction in the Sales Process*
  3. [3] Mouseflow. *eCommerce Friction: Guide to Common UX Issues*
  4. [4] The Good. *Why Cognitive Load is Hurting Your Conversions (and...)*
  5. [5] Cognitive Clicks. *What Is Decision Fatigue? How It Impacts Consumer...*
  6. [6] Beyond Philosophy. *How Friction Can Be Good For Customer Experience*
  7. [7] Interaction Design Foundation. *The Psychology of Flow*
  8. [8] Neil Patel. *Remove friction from your checkout*
  9. [9] FGSakes. *Reducing friction: the small secret to bigger mission success*
  10. [10] The Future of Commerce. *Top 10 friction points in the customer journey and how to fix...*