Marketing Psychology Reports

Complete Directory of 250 Psychological Principles for Marketers

Welcome to the Marketing Psychology Reports Directory! This comprehensive collection covers 250 of the most powerful psychological principles used in marketing and persuasion. Each report includes a clear definition, explanation of how it works, expert quotes, and 10 actionable tips you can implement immediately in your marketing campaigns.

📊 Collection Overview

250 Psychological Principles | Evidence-Based Strategies | 2,500+ Practical Tips

Cognitive Biases & Decision Making

Anchoring Bias

Read Report →

Authority Bias

Read Report →

Commitment Bias

Read Report →

Consistency Principle

Read Report →

Fear of Missing Out (FOMO)

Read Report →

Bandwagon Effect

Read Report →

Confirmation Bias

Read Report →

Availability Heuristic

Read Report →

Framing Effect

Read Report →

Contrast Principle

Read Report →

Price Anchoring

Read Report →

Endowment Effect

Read Report →

Status Quo Bias

Read Report →

Choice Overload

Read Report →

Paradox of Choice

Read Report →

Mere Exposure Effect

Read Report →

Cognitive Dissonance

Read Report →

Emotional & Psychological Triggers

Emotional Triggering

Read Report →

Pain Point Amplification

Read Report →

Pleasure Principle

Read Report →

Anticipation Bias

Read Report →

Variable Reward

Read Report →

Intermittent Reinforcement

Read Report →

Pattern Interruption

Read Report →

Narrative Transportation

Read Report →

Emotional Contagion

Read Report →

Emotional Mirroring

Read Report →

Emotional Contrast

Read Report →

Emotional Branding

Read Report →

Emotional Peaks

Read Report →

Surprise Effect

Read Report →

Emotional Recall

Read Report →

Emotional Urgency

Read Report →

Emotional Hook

Read Report →

Emotional Stickiness

Read Report →

Emotional Funnel

Read Report →

Identity & Social Influence

Identity Marketing

Read Report →

Tribal Marketing

Read Report →

Out-Group Framing

Read Report →

Status Signaling

Read Report →

Social Currency

Read Report →

Identity Alignment

Read Report →

Self-Concept Marketing

Read Report →

Social Validation

Read Report →

Normative Influence

Read Report →

Informational Influence

Read Report →

Consensus Bias

Read Report →

Crowd Psychology

Read Report →

Herd Mentality

Read Report →

Mimetic Desire

Read Report →

Self-Relevance Bias

Read Report →

Us-vs-Them Framing

Read Report →

Social Sharing Trigger

Read Report →

Pricing & Value Perception

Prestige Pricing

Read Report →

Aspirational Marketing

Read Report →

Price Obfuscation

Read Report →

Incentive Framing

Read Report →

Bonus Stacking

Read Report →

Value Stacking

Read Report →

Price-Value Gap

Read Report →

Perceived Value

Read Report →

Reference Pricing

Read Report →

Psychological Pricing

Read Report →

Odd-Even Pricing

Read Report →

Free-Plus-Shipping

Read Report →

Zero-Price Effect

Read Report →

Authority & Trust Building

Authority Signaling

Read Report →

Expert Positioning

Read Report →

Trust Transfer

Read Report →

Credibility Heuristic

Read Report →

Testimonial Bias

Read Report →

Influencer Bias

Read Report →

Celebrity Endorsement Effect

Read Report →

Transparency Bias

Read Report →

Disclosure Effect

Read Report →

Authenticity Cue

Read Report →

Trust-Based Selling

Read Report →